CPJ Rum-Bar and Red Bull were the live-wired booths at Reggae Sumfest 2008.

CPJ's Ghetto Viagra, made from Worthy Park Estate's white overproof rum, was a hit. Even the women were lining up to sample this exciting drink with 65 per cent alcohol. Here, a CPJ representative serves two guests at their popular Rum-Bar booth.

Former heavyweight boxing champion, Lennox Lewis (centre), hanging out at the Red Bull tower with Caribbean Producers' regional sales manager, Zetroy Campbell (left), and marketing manager, Devon Reid.

CPJ and a super Sumfest

Devon Reid, Contributor

Jamaica's Number-one food service supplier once again did not disappoint at this year's Reggae Sumfest.

Upon entering the grounds past the requisite security clearance, there was the popular Rum-Bar Tent where complimentary shots of Rum-Bar overproof rum chased with various Arizona Ice Tea flavours and Red Bull were available. This 100 per cent Jamaican rum received rave reviews for its smoothness and richness. This results from its pot-still distillation, making it head and shoulders above other rums in its category.

Hospitality Suite

Just past the Rum-Bar tent to the right, upstairs, was the, oh, so popular CPJ Hospitality Suite.

Here, we converted four sky boxes into a virtual upscale setting with a premium bar on one side and homely ambience with couches, love seats, giant pillows and plants.

Several CPJ guests could be seen sipping Red Bull, Grey Goose, Dewar's 12, Patron, Bombay Sapphire, Eldorado 21-Year-Old, Rum-Bar overproof and premium wines.

In the middle of the field was Towering Red Bull tower. This metallic intriguing structure hoisted some 40 feet became like the statue of liberty for patrons and the surrounding Catherine Hall community.

Perched above and directly in front of the stage, this was a well-sought-after hang-out spot. Invited guests also enjoyed similar premium products offered at CPJ's Hospitality Suite.

All in all, three great nights of wonderful fun, music and entertainment and CPJ never missed a beat.