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CONTRIBUTED PHOTOS
Chef Herman Kemis (second right) of Likkle More Jerk with his team at Fox 5 as they prepare to showcase Jamaican dishes on Good Day New York on WNYW. Many foodies have travelled from far afield to the island to imbibe sumptuous treats. Likewise, many food aficionados have packed dining halls and five-star restaurants to indulge in the unmistakable flavours.

Destination Jamaica featured in top New York morning show

DESTINATION JAMAICA took centre stage on the popular New York morn- ing show ‘Good Day New York’ on WNYW, the flagship station of the Fox television network.

In a segment on March 3, with co-hosts Lori Stokes and Rosanna Scotto, the Jamaica Tourist Board’s Philip Rose, regional director, Northeast USA, highlighted Jamaica’s popularity as a spring-summer vacation destination. Apart from the island’s year-round balmy weather, variety of music festivals and events, daily non-stop flights to Kingston and Montego Bay, the island boasts a world- renown cuisine.

Jamaican Chef Herman Kemis of Likkle More Jerk, the modern casual Caribbean eatery at the Dekalb Market Hall in downtown Brooklyn, wowed the hosts and viewers with his signature Jerkitto Burrito while showcasing other traditional Jamaican dishes, including an oxtail stew, rice and peas, and escoveitch fish.

Industry trends are showing that food is now the new desti- nation – that people are planning their vacation on locations that offer unforgettable gastronomic experiences, and thousands of Good Day New York viewers got a sneak peek into Jamaica’s enticing culinary offerings wrapped up in the island’s bold flavours and tasty notes. Gastronomy is one of the formidable pillars of the tourism product and is one of the magnets that attract people to Jamaica’s culture, and, ultimately, to the island.

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