JTB appoints regional director

Fox

THE JAMAICA Tourist Board (JTB) announces the appointment of Elizabeth Fox as regional director for the United Kingdom/Europe, who will be based at its London office. The appointment is effective immediately.

Reporting directly to Tourism Director Paul Pennicook, Ms. Fox's role will entail directing and overseeing the promotion of Jamaica's tourism industry in the U.K. and Europe in collaboration with advertising and public relations agencies to ensure optimum visitor arrivals and an increase in annual market share from the region.

Ms. Fox's career in tourism sales and marketing spans over 19 years and cuts across at least two continents. She specialises in hotel brand strategy; integrated marketing and hospitality related to corporate image building. She has developed and implemented communications strategies, advertising campaigns, direct marketing initiatives, promotions and customer service programmes on behalf of a wide range of organisations including: Boca Raton Resort and Club (Florida); Palm Beach County Convention and Visitors' Bureau (Florida); Old Course and Golf Club, St. Andrew's (Scotland); Universal Studios (Florida) and Hello Florida! (Florida).

REPUTATION OF SUCCESS

While working at Palm Beach County Convention and Visitors Bureau, her remit entailed attracting visitors from the U.K. and Europe. During her tenure at Florida's largest destination management company, Hello Florida!, Ms. Fox successfully established its international division to sell its services to meeting planners and incentive buyers in the U.K. and Europe, as well as working closely with major wholesale and retail operators in the same region.

Commenting on the appointment, Paul Pennicook, director of tourism, at the JTB, said, "We are delighted to welcome Ms. Fox to our team. Her appointment comes at a significant time for the JTB as it approaches its 50th anniversary, and is strengthening its efforts on growing our business out of the U.K. and Europe. Her expertise is ideal and will also help spearhead our reinforced focus on growing the MICE (Meetings, Incentives, Conventions and Events) market with the goal of positioning Jamaica as the preferred Caribbean destination for planners in the U.K. and Europe."