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St Lucia to spend millions on massive ad campaign

Derrick A. Scott, Hospitality Jamaica Writer
ATLANTA, Georgia:

THE ST. Lucia tourist board is to spend just over US$7 million (J$434 million) on a massive advertising campaign throughout the United States in a strategic move to attract more visitors from the United States to the island.

The campaign, which is entitled "You Are So Beautiful", will kick-off in the United States on November 1, will include the print and electronic media as well as billboards....read more

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