On-line booking takes
over Spring Break market
Jamaica reports 40
per cent decrease in bookings
Janet Silvera, Hospitality Jamaica Coordinator
JAMAICA'S BOOKINGS from traditional Spring Break
operators have decreased by 40 per cent, Cancun down
90 per cent, while Acapulco, the country's greatest
competitor is showing marginal increase in the vibrant
student market.
United States students are taking their vacation plans
into their own hands and booking directly with companies
such as Travelocity and Expedia.com, removing a lot
of the business from beneath the feet of Sunsplash,
Student City and Student Travel Service (STS).
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