More business trips for 2007
The results of Yesawich, Pepperdine, Brown & Russell/Yankelovich
Inc. 2007 National Business Travel Monitor are now in and the outlook
is quite sanguine: 35 per cent of active business travellers are
planning to take more business trips this year than last, while
only 27 per cent are planning to take fewer.
But life on the road has apparently become much more serious than
it was back in the go-go days of 2000: only one third of business
travellers now plan to extend their business trips to take some
time for leisure in the year ahead versus 60 per cent who planned
to do so in 2000. Perhaps more would do so if they found the experience
Almost half (48 per cent) of business travellers report they don't
get enough sleep on business trips;
Forty three per cent think the new airport security measures are
a big hassle;
Twenty seven per cent don't sleep well on business trips;
Twenty six per cent report eating too much on business trips;
Nineteen per cent get lonely on business trips.
It comes as no surprise, therefore, that 29 per cent of business
travellers report having participated in a video conference or Webcast
as an alternative to a business trip last year, and fully one third
now agree they are actively seeking ways to use new technology to
reduce their need to travel for business in the future.
On a more positive note, although business travel is viewed as
burdensome by many, we have observed positive shifts in attitudes
toward practically every negative aspect of business travel during
the past six years. Looks like those upgraded beds and complimentary
breakfasts are having the intended effect!
When in comes to lodging, business travellers display an emerging
preference for smaller hotels (less than 300 rooms), and this sentiment
has become more pronounced in recent years with fully 75 per cent
expressing this preference today versus 59 per cent six years ago.
This attitude presumably reflects the unspoken belief that one is
likely to find better service in a smaller property. Other lodging
preferences are reflected in the following table:
When travelling for business, travellers prefer: %
Chain hotels/motels92 Independent hotels/motels8 Economy11 Moderate71
Luxury18 Traditional69 All-Suite31 Full-service hotel/ motel with
restaurant76 Limited-service hotel/ motel without a restaurant24
And for the first time in the 10-year history of our National Business
Travel Monitor we probed business travellers' views on something
we always thought they valued but were frequently left wanting:
sound-proofed guest rooms designed to minimise the noise above,
below and around. Not surprisingly, fully 66 per cent of business
travellers cite this attribute as "very/extremely" important
when selecting a hotel or motel, roughly the same percentage that
cite "premium quality mattresses" (64 per cent) or the
"likelihood of being upgraded to a better room" (63 per
And the proliferation of Internet usage to plan some aspect of
a business trip (now reported by 66 per cent of all business travellers)
has given business travellers immediate access to more comprehensive
features on the services and amenities offered by individual hotels.
This is perhaps why 57 per cent of business travellers now agree
with the following statement: "A well-known brand name is important
to me when deciding on which hotel/motel to patronise. " Fully
74 per cent agreed with this statement in 2000.