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Make way for the 'brothers and sisters'

Big push for African American tourists

Camille Miller, Hospitality Jamaica Writer

For decades, tourism overseas interests have been frustratingly noting that Jamaica has not being doing enough to tap into the 35-million strong African American market.

According to them, the island, with its rich diverse culture and world-class attractions, has been "missing the boat" by "seemingly and foolishly" concentrating almost exclusively on an already-clustered and competitive "white-only market".

Well, that appears likely to change!... read more

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