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Making the Mark
From left: The Digicel team of Howard Dyer, Ricky Purkiss, Sheri-Lee Smith, Audia Lawrence and Stephan-Chad Haughton at the Reggae Sumfest 2015 launch at Iberostar. - Photos by Ashley Anguin
Donald Martin (left) shares lens time with Iberostar's managing director, Philipp Hofer.
Summerfest Production directors Joe Hylton (left) and Johnny Gourzong pose with VIP Attraction's Tameka Bryce at the launch of Reggae Sumfest at the Iberostar Rose Hall last Tuesday night. 
From left: Jackie Norman, reggae artiste Mackie Conscious, and Marcus Stewart
From left: Olivia Dwyer, Al Robinson and Maia Chung at the Reggae Sumfest launch.
Ricky Teets (left), who is booked to perform at Reggae Sumfest 2015, poses with Darshon Lindo.
From left: Karique Smith, Warren Bellinfantie-Wellington, Kieran Cartez and Sandra Bellingfantie at the Reggae Sumfest 2015 launch. 
From left: Melisa Lewis, Patrice England,Dahlia Martin, Courtney Forbes and Solaire Doeman. 
From left: Customs' Claudette Coombs, UWI Western Jamaica Campus' Inderia Adjudah, and president of the Montego Bay Chamber of Commerce and Industry, Gloria Henry. 
From left: Nicholas Campbell, DJ Kentucky (Sean Stewart) and Leon Elliot at the Reggae Sumfest launch at the Iberostar in Montego Bay last week Tuesday night.

Reggae Sumfest continues to boost economy

With a fledgling economy, business interests in western Jamaica are looking forward to this year's staging of Jamaica's premier festival, Reggae Sumfest, with anticipation that it will provide a much-needed boost. The event is a major revenue generator for Jamaica and has contributed significantly to the economy since its inception in 1993. Apart from being integral to Jamaica's tourism landscape, attracting visitors from all across the world, the event has continuously provided a major boost to the local economy in the west, particularly Montego Bay.

Reggae Sumfest attracts audiences from all across the globe and has solidified its reputation and position as the best reggae festival in the world. Summerfest Productions, creators of the festival, invest over $100 million to stage the world-class event. According to Robert Russell, chairman of Summerfest Productions, "Each year, our costs go up and, as such, our expenditure on the festival increases. Through sponsorship, we are able to offset some of these costs, but the bulk of it, we bear."

"The benefits to the economy and to the sponsors are tremendous. This event has always been about showcasing Jamaican talent and putting Brand Jamaica on show. We attract many tourists to our shores during this time. This benefits the airline industry, hotel, restaurants, taxi and transport companies, vendors and many other business interests," Russell added.

The investment made by organisers of the festival translates into hundreds of jobs, new business opportunities and several other economic and social spin-offs. This in turn leads to greater economic benefits for the country as a whole.

For this year's staging, big-name acts such as Jennifer Hudson, Common and Yazz the Greatest of Empire fame have already been confirmed. The event is shaping up to be a great show with the organisers promising a revamped production. 

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