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Making the Mark

JTB, British Airways showcase Ja to UK's top agents

... Partners with Samsung's The Travel App for 3D destination film

On January 1, the Jamaica Tourist Board (JTB) launched an exciting new partnership with The Travel App, which will see Jamaica share engaging multimedia content and exclusive holiday packages on all Samsung SMART televisions.

The Travel App is a unique application that is pre-loaded onto all new Samsung TVs and is a compelling new way for destinations to reach potential holidaymakers in the comfort of their homes.

Starting January, Jamaica will feature its 3D destination film within the application, the first and only destination to have 3D content on The Travel App. The film captures the island's stunning scenery and brings the iconic sights of Jamaica to life like never before. For those viewers who want to book a holiday directly from their living room, the JTB has partnered with leading tour operators on The Travel App to display a range of unique packages, with calls to action on how to book. Each month, there will be inspiring new content and bespoke landing pages available with different tour operators, including Tropical Sky in January, Virgin Holidays in February, TUI in March and Thomas Cook in April.

The Travel App has the exclusive rights to display travel content on the Samsung Smart TV platform worldwide. Samsung is the largest manufacturer within the global Smart TV market with over 220 million units produced to date, with predicted growth of 70 per cent by 2016. In the UK, The Travel App was launched in March 2014 and currently has more than 500,000 downloads. Use of The Travel App has grown exponentially since its launch, averaging 3,000 new users every day.

Premium destination

The Travel App's lead content integrator, Andrew Kweik, said: "We're absolutely delighted to have a beautiful destination such as Jamaica on board with The Travel App. Jamaica is a premium destination that has wide-ranging appeal to many types of travellers, and of course, it is visually stunning and culturally stimulating, which works well on our unique audiovisual platform. I look forward to a rewarding partnership with the Jamaica Tourist Board throughout 2015."

Elizabeth Fox, regional director UK & Northern Europe for the JTB, added: "We're very excited to be working with The Travel App in 2015. Jamaica's gorgeous scenery, beaches and captivating culture are enough to whet any viewer's appetite, and we look forward to showcasing our beautiful destination through our pioneering 3D film. We're always interested in innovative ways to target additional holidaymakers, and this new platform will allow us to engage with viewers directly in their living room. We hope viewers enjoy watching our 3D film. We look forward to welcoming many visitors to Jamaica who discover our stunning destination through The Travel App." 

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