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| Sandra Scott, Jamaica Tourist
Board's regional manager in Canada. |
| About the JTB
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's
national tourism agency based in the capital city of Kingston.
The JTB was declared the Caribbean's Leading Tourist and Convention
Bureau by the World Travel Awards (WTA) for 2006 and 2007,
while Jamaica earned the WTA's vote as the World's Leading
Cruise Destination, the Caribbean's Leading Destination and
the Caribbean's Leading Cruise Destination.
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Canadian travel agents put JTB on top for third consecutive year
Canadian travel agents have once again voted the Jamaica Tourist
Board (JTB) as the Favourite Tourist Board in Canadian Travel Press
and Travel Courier's annual Agents' Choice Awards, in an issue distributed
earlier this week.
Jamaica also climbed to number two in the category of Favourite
Honeymoon Destination, coming narrowly behind traditional honeymoon
destination, Hawaii. Jamaica was the overwhelming favourite honeymoon
destination with Quebec travel agents, scoring well above French
Polynesia and Hawaii.
"I'd like to commend the Jamaica Tourist Board's Canadian
office for all their hard work in attaining this prestigious achievement
for the third consecutive year," said Basil Smith, Jamaica's
Director of Tourism. "On behalf of the JTB, I'd like to thank
the Canadian agents for their confidence in Destination Jamaica
and their continued support in a positive partnership."
readership survey
More than 3,500 travel agents across Canada voted in a readership
survey which was conducted between February and March. This survey
is considered the largest sampling of travel agents' opinions in
Canada and consists of 22 categories, surveying agents on both Canadian
and international destinations.
"The Jamaica Tourist Board's Canadian office is overwhelmed
that agents have chosen us three years a row as their favourite
tourist board," said Sandra Scott, regional director, Jamaica
Tourist Board, Canada. "On a daily basis, the staff of the
Jamaica Tourist Board strives to provide assistance to every travel
agent across Canada and this is a great indication that we are accomplishing
our goals."
The results of the survey were published in a special awards magazine
from Canadian Travel Press and Travel Courier. More than 25,000
subscribers will receive hard copies while more than 5,000 subscribers
will receive the publication digitally.
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