Sandals Resorts brings exciting showcase
Cops Top Travel Agent award
Continuing its mission to promote the Caribbean as the destination of choice, Sandals Resorts International recently brought its much-anticipated Overdrive Unveiling Tour to a combined audience of nearly 750 Canadian travel agents in the cities of Toronto and Montreal.
Joining the Unveiling Tours in Canada were representatives from Caribbean tourism boards including Jamaica, Antigua, Grenada, Turks and Caicos and Saint Lucia. The tour has seen nearly 50 executive team members from Sandals and Beaches properties across the Caribbean and representatives from all of its destinations travel to over 19 cities in Canada and the United States, to date, to present travel agents with an exciting showcase of the company's latest products and developments across the region, including the reopening of Sandals Grande Antigua slated for December 17 and the new Sandals Royal Barbados, set to debut on December 20.
Also on display was the planned reopening of Beaches Turks and Caicos which is set for December 14; the upcoming debut of the Over the Water Suites at Sandals South Coast, and the new wedding options available at Sandals and Beaches.
The Canadian showcases were particularly special as the company continued its award-winning ways by claiming the 2017 Agents' Choice Awards for favourite Responsible Travel Company and favourite All-Inclusive Hotel Brand, an award it has consistently received since its inception 18 years ago. The awards were presented by David McClung, president of Baxter Travel Media.
Expressing gratitude for both the award and the tireless work of the travel agents who support the company, the company's chairman, Gordon 'Butch' Stewart said: "This is a beautiful award ... we love Canada, we love the travel agents, they're our backbone."
Adding to the chairman's sentiments, Gary Sadler, senior vice-president of sales for Unique Vacations Inc, told the Toronto gathering that with the help of travel agents, Sandals will always be successful.
Updating the agents on the company's new products, Sadler said the key was having both the chairman and CEO present, "And they're here to send a very strong message that the travel agents in Canada are extremely important to us and the Caribbean is ready to welcome our mutual clients".
The chain's deputy chairman and CEO, Adam Stewart, expounded, pointing out, "We've had this desire to out-perform our best work. Sandals is not in competition with some of the other all-inclusives out there, Sandals is actually in competition with itself, with its last project, with what it did before, prior, and how do you keep elevating the bar?"
The showcase in Toronto on November 15 marked the 18th stop on the Overdrive tour, which comes to an end on December 6, with Milwaukee and Chicago being the last scheduled stops.