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CONTRIBUTED PHOTOS A representative of D’Marsh Couture’s fashion and lifestyle products engages customers at his booth at the Jamaica Tourist Board’s ‘Feel the Vibe’ pop-up shop in New York. D’Marsh Couture’s was a hit during the four-day event as patrons had the opportunity to buy their products at discounted rates.
Golden Krust was one of the partners who offered culinary delights to the scores of visitors who attended the Jamaica Tourist Board’s ‘Feel the Vibe’ pop-up shop in New York. Golden Krust also sponsored the daily Jamaica Patty hour.

Jamaica a favourite for JetBlue passengers

Jamaica is a favourite destination for JetBlue passengers and the Caribbean and Latin America region now accounts for approximately one-third of the airline's network, Icema Gibbs, director of corporate social responsibility at JetBlue said.

She noted that the airline, which began service to Montego Bay in 2009 and later that year added Kingston, is now "the largest airline to fly from and within the Caribbean".

Currently providing daily service to Montego Bay and to Kingston from New York City, Gibbs said that "when you think of an exotic Caribbean vacation, you think of beautiful beaches and delicious cuisines, and Jamaica offers all this and more".

She said that JetBlue is committed to helping to preserve Jamaica's beauty, too. The airline has worked with the US Fish & Wildlife Service to start dialogue about responsible tourism and educating travellers about how to 'buy informed' and travel smart to the Caribbean.

The airline produced public service announcements featuring local Caribbean conservation heroes to arm travellers with the right questions to ask when purchasing wildlife and plant-related products like coral and shells.

In Jamaica, airline representatives met with Wolde Kristos, founder of the Bluefields Bay Fishermen's Friendly Society, which focuses on sustainable fishing practices and coral reef cleaning.

JetBlue also supports local causes which benefit Jamaicans. They are sponsors of a number of initiatives, including a New York-based non-profit organisation dedicated to improving the health, education and general well-being of underprivileged children on the island - the Children of Jamaica Outreach (COJO), which on September 13, presented US$22,000 in tertiary education scholarships to five former wards of the State in Kingston.

Gibbs said: "We are excited to continue our support for COJO. Giving back is part of JetBlue's DNA and is core to our mission of inspiring humanity. We focus our efforts on the areas that are most important to our customers and crew members - community, youth/education and the environment.

"Our support for education focuses on providing access and opportunity to those who are traditionally underserved or overlooked." JetBlue, she said, is committed to helping to provide better educational opportunities for deserving children in Jamaica." 

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