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The Running Girlz of Canada.

Overseas groups, media for Reggae Marathon

More than 12 groups, as well as representatives of some 14 media organisations from North America and Europe, will be travelling to Negril this year for the annual staging of the Reggae Marathon, Half Marathon and 10K on Saturday, December 6.

Now in its 14th year, the Reggae Marathon event continues to attract overseas participation and impressive international media coverage, which, according to race director, Alfred 'Frano' Francis, is due mainly to "the strong overseas marketing support of our main partners PUMA Running and the Jamaica Tourist Board, and the success of our own digital marketing and new look and more user-friendly website, which facilitates effective online registration for both local and international entrants".

The groups and media, which hail mainly from the United States of America and Canada, also include representatives from Sweden, Germany, Belgium, the United Kingdom and Japan.

With more than 91 members strong, the US group, Reggae Runnerz comprises the largest overseas contingent at this year's event, and they will celebrate with a balloon release at the Negril Tree House hotel to mark their Reggae Marathon participation. Other groups include: Quicksilver Striders, Run NYC, Yellowbird Reggae Runners, Easy Skankin, Andre's Crew and Black Girl's Rum & Reggae from the USA, as well as Reggae Rebels, Running Girlz and Runners Mark from Canada. They will also be joined by two Canadian teams that run for charity; Lace Up for Liver from the Canadian Liver Foundation, and Joints In Motion from the Arthritis Society.

"A number of these groups are not only repeat visitors, but committed Reggae Marathon participants as reflected in their names," said Francis. He also added, "Some have also chosen to support the community, and this year, for example, Black Girl's Rum & Reggae will be donating supplies to the children at the Negril All-Age School."

Established media outlets

"Reggae Marathon will also be covered by a number of established and respected media outlets and magazines including Runner's World from Sweden, Runner from Belgium, Get Out There Magazine and Ottawa Life Magazinefrom Canada; Spiridon from Germany; the United Kingdom's Running Fitness as well as the Los Angeles Times, Competitor MagazineWomen's Health and Women's Running from the United States of America," said Francis.

He indicated that a number of the media personnel will also be participating in the event, which means, "They will not only be observing from the sidelines, but will be active on the course. This will help them to tell their stories from the perspective of someone who was involved in the race."

A number of local corporate groups and other teams have also registered to participate in the event. 

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