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Sunset Resort's Chief Operating Officer Craig Martin (centre in white) raises a toast to the upcoming spring break 2011 season as Jacob Jacobsen (far right in blue), vice-president, sales, STS Vacations celebrates with US students who were on the island recently to soak up some of the fun they can expect at spring break next year.

Sunset Resorts fêtes spring break students early!

Sunset Resorts, in its bid to attract college students for spring break 2011, is out of the blocks early, cementing a long-standing relationship with Student Travel Services (STS) Vacations to encourage travel to Jamaica.

The hotel chain is targeting travel by the vibrant student market, specifically, to Sunset Beach Resort Spa and Waterpark in Montego Bay.

As Sunset's mantra of 'Get your fun on' takes on new meaning, Sunset Resorts chief operating officer, Craig Martin, helped to create lasting memories for 22 students and representatives from STS Vacations recently.

"We wanted to create an exciting experience for them that they would never forget any time soon," Martin said of the two-night, three-day whirlwind visit they had to the recently refurbished Sunset property in Montego Bay.

"We wanted to ensure that they had a taste of what they could expect in 2011, and share it with friends back home and on their various campuses," Martin said.

Jacob Jacobsen, STS Vacations' VP marketing was amazed at the unusual set-up for the students. On arrival at the resort, the group's orientation meant the donning of swimsuits to climb the many steps to the top of the magnificent Pirates Paradise waterslide and take the ride down, and then find their way to their own private beach party and lunch in the ocean.

pulling out all the stops

With tables and chairs set in the water, requisite Jamaican rum firmly in the centre, the resort's executive chef, Thomas Anderson, and his team pulled out all the stops with seasoned mango and pineapple salad, seafood and beef kebabs, served from a boat, while bartenders served up rum-punch shots and beer as needed.

With pulsating music and entertainment coordinators teaching a dance move or two, shouts for more dancehall and reggae music were heard as the DJ stepped up the volume.

Despite the inclement weather, the party crescendoed and then it was on to the next activity, which was the students being taken by boat to Margaritaville in Ocho Rios for more libations, dancing, entertainment and the true Jamaican vibe.

After two nights and three days, on their departure the students were ready to set their 2011 return dates at Sunset Resorts.