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| Alec Sanguinetti |
Ja congratulates Alec Sanguinetti
Champion of Caribbean Tourism
Receives Order of Distinction
Minister of Tourism Edmund C. Bartlett congratulates fellow Jamaican
Alec Sanguinetti, director general and CEO of the Caribbean Hotel
Association (CHA), on the recent announcement that he is to receive
the Order of Distinction in the rank of Commander for outstanding
service to Jamaica.
The Order of Distinction Commander level is the fourth in order
of precedence of the Orders of Societies of Honour in Jamaica, which
were instituted by the National Honours and Awards Act of Parliament.
Sanguinetti will formally be presented with the Order of Distinction
at King's House in Kingston on National Heroes Day, October 15.
Minister Bartlett noted that "'Distinction through service'
is the motto of the order and Alec has certainly distinguished himself
as a champion of tourism, our region's most important industry.
We congratulate him on this and his many accomplishments and wish
him continued success as he continues to bring the world to our
Caribbean shores."
senior management
Alec Sanguinetti began his career in the airline industry with
British Overseas Airways Corporation and British West Indian Airways.
He was responsible for the start-up and running of Jamaica Air Service
and held a number of senior management positions, having served
as managing director of Cayman Airways and vice president of marketing
at Air Jamaica.
Sanguinetti joined the CHA in 1993 as deputy director general and
director of marketing. In his position, his responsibilities have
embraced the management and coordination of CHA's marketing activities,
most significantly the most important tourism marketing event of
the region - Caribbean Marketplace; the Caribbean Hotel Association
Reservations Management System; the private regional marketing initiative
that led to the creation of the Caribbean Hotel Association Charitable
Trust and the launching of the advertising campaign dubbed 'Life
Needs the Caribbean', among others.
primary goals
Since assuming the chief executive position of the CHA in 2003,
one of his primary goals has been to leverage all sectors within
the CHA - including membership development and attaining financial
sustainability for the organisation - and in the Caribbean tourism
industry, to pull together to strengthen the region's position as
a leader in world tourism.
Before joining the CHA, he served as the director of international
sales and marketing for the Cayman Islands Department of Tourism,
where he was responsible for the development and implementation
of marketing and public relations programmes in the United States,
Canada, the United Kingdom, Japan, France, Germany, Italy and Benelux.
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