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Alec Sanguinetti

Ja congratulates Alec Sanguinetti
Champion of Caribbean Tourism Receives Order of Distinction

Minister of Tourism Edmund C. Bartlett congratulates fellow Jamaican Alec Sanguinetti, director general and CEO of the Caribbean Hotel Association (CHA), on the recent announcement that he is to receive the Order of Distinction in the rank of Commander for outstanding service to Jamaica.

The Order of Distinction Commander level is the fourth in order of precedence of the Orders of Societies of Honour in Jamaica, which were instituted by the National Honours and Awards Act of Parliament. Sanguinetti will formally be presented with the Order of Distinction at King's House in Kingston on National Heroes Day, October 15. Minister Bartlett noted that "'Distinction through service' is the motto of the order and Alec has certainly distinguished himself as a champion of tourism, our region's most important industry. We congratulate him on this and his many accomplishments and wish him continued success as he continues to bring the world to our Caribbean shores."

senior management

Alec Sanguinetti began his career in the airline industry with British Overseas Airways Corporation and British West Indian Airways. He was responsible for the start-up and running of Jamaica Air Service and held a number of senior management positions, having served as managing director of Cayman Airways and vice president of marketing at Air Jamaica.

Sanguinetti joined the CHA in 1993 as deputy director general and director of marketing. In his position, his responsibilities have embraced the management and coordination of CHA's marketing activities, most significantly the most important tourism marketing event of the region - Caribbean Marketplace; the Caribbean Hotel Association Reservations Management System; the private regional marketing initiative that led to the creation of the Caribbean Hotel Association Charitable Trust and the launching of the advertising campaign dubbed 'Life Needs the Caribbean', among others.

primary goals

Since assuming the chief executive position of the CHA in 2003, one of his primary goals has been to leverage all sectors within the CHA - including membership development and attaining financial sustainability for the organisation - and in the Caribbean tourism industry, to pull together to strengthen the region's position as a leader in world tourism.

Before joining the CHA, he served as the director of international sales and marketing for the Cayman Islands Department of Tourism, where he was responsible for the development and implementation of marketing and public relations programmes in the United States, Canada, the United Kingdom, Japan, France, Germany, Italy and Benelux.

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