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Niurka Garcia-Linton - Touching hearts in the industry

At Riu Hotels and Resorts - Jamaica, Niurka García-Linton is the director of sales. She has been with the group for nine years but has been working in the tourism sector for over two decades.

García-Linton's work in the industry started in Cuba, where she was born and raised, and where she worked as a representative in a destination-marketing company. Her relationship with Jamaica started in the 1990s, and in 1998 she began her permanent residence here. She is married to a Jamaican.

The RIU international chain, which has a portfolio of more than 100 hotels in more than 15 countries, is one of many companies with which she has worked. "Working with these specialist companies has allowed me to develop a broad-based background in tourism, leisure, and hospitality, which, combined with an entrepreneurial drive and business-management skills, have resulted in my being able to effectively lead change in competitive business environments," García-Linton said.

PROFESSIONAL EXPERIENCE

Her professional experience includes the successful management of a 2,600-room inventory, yield management, business plan development, key account management, contract negotiations, budgeting, and forecasting. Add to all of this, customer relationship management, sales and marketing management planning, business growth realisation with established and new accounts, revenue-development strategies, group and meeting management and incentives, marketing analysis, and mentoring.

"I value honesty, integrity, transparency, and humility, not only professionally, but also personally. I believe they are the foundation of a healthy working and personal environment. I love people, value others' opinions, and the simplicity of life. I believe in leaving a legacy - a positive one. I love to touch people's hearts even if with a smile," García-Linton told Hospitality Jamaica

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