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Placing Jamaica at the pinnacle Reggae Sumfest - an integral part of tourism landscape An iconic event for Jamaica An event like no other Saluting the spirit of music Raising the bar for another successful year

Kimberly Lawson

An event like no other

Wisynco Group Limited is the proud partner with the promoters of Reggae Sumfest because we believe that it is truly the greatest reggae show on Earth. Sumfest holds its own authority on stage show production and has proven over the years to be an event like no other.

For 18 years, the promoters of Sumfest have, without surrender, produced top-notch shows for all to enjoy, despite the many odds that they have faced.

Wisynco through its brands WATA, Ocean Spray WATA, Red Bull and Coke Zero, is on-board again for this year's staging, solidifying our belief in the value of the festival to the Jamaican entertainment industry and the continuous tourism development of the western region.

Sumfest has, without fail, from its inception, been that platform on which we have showcased countless talented Jamaican artistes to the world and have also welcomed many international artistes who are Jamaican favourites.

This year, we have thought out carefully how we could use our participation in this year's event to directly involve the patrons who attend the festival; so this year, upon entry to the main venue, we will issue one $50 'instant cash back' coupon to lucky patrons.

This will apply to WATA, Ocean Spray WATA and Coca-Cola products only, for the three nights of the festival, while stocks last.

The mechanics are pretty simple, patrons will take their coupons to the designated area within the main bar to redeem their 'instant cash back' of $50 for their purchase of the participating products.

We hope our consumers will enjoy our continued gestures of consideration as we seek to find ways, no matter how small or large, to continue improving the lives of our people!

Congratulations to the Summerfest Production team on yet another superb staging of Reggae Sumfest!

Kimberly Lawson, Manager PR, Sponsorship and Events, Wisynco Group Limited